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Tuesday, 25 February 2014  |  Ashley

With a design focus on hunting, the Endurance 30 IR line of scopes delivers a form and function as rugged and dependable as the American hunter.

The redesigned Endurance 30 IR family provides the shooter a feature-rich scope, while still remaining affordable.  The change isn’t just cosmetic for the Endurance family.  New low-profile turrets make adjustments easy and repeatable.  The standard click-step illumination control has been replaced by a stepless rheostat control that allows for virtually infinite adjustment, ensuring your reticle is visible in almost any light condition.  

The Endurance 30 IR scopes have been designed with big game hunting in mind, and the reticle choices bear that out.  Classic hunting options such as the L4a Dot, and 30/30 IR highlight the line, with a new option also available.  The LR (long range) Dot uses the common ballistic profiles of rounds such as the .30/06, 7mm magnum, and the .300 magnum, to create a composite reticle design that closely replicates multiple common hunting rounds in the .30 caliber family.  For example, when paired with standard velocity .30/06 ammunition, the LR Dot reticle on 10X delivers 100-yard aimpoints from 100-500 yards.  Fully BRC compatible, the LR Dot is a simple, reliable reticle, any hunter can appreciate.  Built around a 30mm mono-tube chassis, the Endurance scopes are built to provide years of reliable use.  Four magnification ranges (1-4, 1.5-6, 2.5-10, and 3-12) mean no compromising when it comes to scope selection. 

As with all Hawke scopes the lenses are fully multi-coated for the best possible light transmission and management.  Waterproof, shockproof, and nitrogen purged to be fog proof; all Endurance 30 IR scopes are covered by the transferable Hawke® Worldwide Warranty.  Additionally, the Endurance reticles are supported by the free Hawke BRC program.  Supported by your true ballistic information, the BRC allows you blueprint your projectile to any Hawke multiple aim point reticle.  Download the BRC absolutely free at  Available early 2014, the redesigned Endurance 30 IR scopes from Hawke are certain to make an impact with hunters and shooters across the country. 

About Hawke Sport Optics: Hawke® Sport Optics draws on more than 30 years of experience in the shooting sports market in the UK, Europe, and around the world.  After establishing its North American distribution center in Fort Wayne, Indiana in 2007, Hawke set out to bring the #1 optics brand of the UK to hunters and shooters on this side of the pond.  The Hawke product line includes a full range of binoculars and spotting scopes, as well as scopes and accessories for rifles, crossbows, shotguns, muzzleloaders, and air guns.  To learn more visit . Hawke Sport Optics is on Facebook at, on twitter @hawkeoptics, or you may view the Hawke YouTube channel at